I’m Georgia Deards, a Senior Digital & Commercial Strategist with over a decade of experience driving growth for luxury, fashion, and lifestyle brands. I specialise in crafting organic, global customer engagement strategies that seamlessly integrate creative content, data insights, and commercial objectives, delivering personalised experiences across the full customer journey, from first-time buyers to UHNWI.

I translate brand vision into scalable, high-impact experiences, leading CRM transformations, omnichannel outreach initiatives, and bespoke client journeys that generate measurable commercial outcomes. With expertise spanning content frameworks, GTM strategies, newsletters, and lifecycle campaigns, I elevate brand storytelling while driving tangible growth, without reliance on paid media.

I have partnered with both established and high-growth brands, including Farfetch and Threads Styling, leading global teams and activating engagement across digital platforms, in-person experiences, and strategic brand campaigns. My approach combines creativity, commercial insight, and data-driven decision-making, ensuring every initiative resonates and delivers impact.

More recently, I’ve expanded into marketing consultancy, supporting brands like Octobere with brand voice, organic social strategy, content planning, and digital storytelling, and Tryp Studios with internal marketing strategy, social content, and GTM planning. These projects showcase my ability to deliver scalable, cross-functional impact for emerging and growth-stage brands.

I bring a global and start-up mindset, thriving in fast-paced, collaborative environments and partnering closely with sales, product, content, and tech teams. My focus is on turning insights into action, creating campaigns that engage, inspire, and drive measurable results while building lasting relationships with clients and teams alike.