I’m Georgia, based in London and I bring a decade of expertise as a Retail, Ecommerce, and Business Development specialist. My journey began with styling at Sarah Edminston Style catering to a global clientele where I discovered my passion for crafting compelling narratives through product.

Throughout my career, I've had the privilege of working with esteemed brands such as FARFETCH, Burberry and Harrods; driving commercial strategies across various categories including luxury, fashion, beauty, and lifestyle.

At FARFETCH, I spearheaded digital content curation and strategy, orchestrating brand activations for iconic names like Hermés, Dolce & Gabbana, Kaws, and Boucheron. These experiences refined my ability to blend creativity with commerce, shaping my approach to impactful commercial strategies.

Driven by a relentless passion for results, I excel in driving sales through meticulous data analysis, strategic performance evaluation, and inspiring leadership. My approach is centered on maximizing revenue while nurturing meaningful client relationships, ensuring long-term success and satisfaction.

With exceptional emotional intelligence, I seamlessly navigate team dynamics and B2B priorities, fostering a culture of excellence and high performance. As a creative and innovative professional, I seamlessly blend strong commercial insight with a natural flair for design, consistently uncovering and capitalizing on growth opportunities that propel brands forward.